Book · 2025
Think Like Purpose
When identity feels unclear. A guide for those who appear successful on the outside but feel directionless inside — especially during times of rapid technological change.
The Premise
A particular kind of disorientation has become widespread in the last decade and accelerated with the rise of AI: people who, by every external measure, are doing well — and who privately suspect they no longer know what they're for. The job is fine. The income is fine. The trajectory looks fine from outside. Inside, something has gone quiet.
Think Like Purpose is for those readers. Not a motivational book and not a career-change manifesto, but a structured set of questions for re-articulating who you are when the identity you were operating under no longer fits — and when the world around you is changing fast enough that "wait it out" is no longer a strategy.
What the Book Does
- Separates the parts of your identity that are borrowed (inherited from family, profession, era) from the parts that are actually yours.
- Distinguishes purpose (a directional commitment) from passion (an emotional state) and vocation (a structural role).
- Provides a method for reading your own past for signal — not nostalgia, but pattern — to surface the work that consistently engages you.
- Addresses the specific disorientation produced by rapid technological change: when the skills you built your identity on are partially automated, what remains?
Who It's For
- Mid-career professionals who built an identity around a role, function, or industry that is now changing under their feet.
- Founders who hit the milestone they were aiming at and feel less, not more, settled.
- Creators and consultants whose work is increasingly intermediated by AI and who are quietly asking what their contribution actually is.
- Anyone who reads books like Designing Your Life or The Path Made Clear and wants something less generic and more structurally honest.
Companion Volume
Think Like Purpose is paired with Think Like Code — a six-step framework for structured decision-making. Where Purpose clarifies why, Code sharpens how.
About the Author
Marcelo Cavic (Marcelo Cavicchioli) is a Brazilian-Italian author and entrepreneur with thirty-five years across enterprise technology and five founded companies. Founder of AISIBLY and author of The Invisible Store. He writes from Dubai.